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Why Are We So Obsessed With Personalised Items?

Published: 8 October 2021

Without even realised it we’re obsessed with gifts that are personalised and not just from a corporate point of view but even just two friends gifting each other. If something is bespoke to us, it instantly takes on a whole new meaning – and we love it.

Personalised gifts are for everyone

When it comes to personalised gifts, there’s an option for everyone, no matter who you are or how old you are and people like to receive something that can resonate with them personally, whether it’s their name, favourite colour or even a memory or photograph that’s been used alongside the gift to create that personalised experience.

It builds a connection

Logo CookiePersonalised gifts are perfect for building relationships, as it shows that you’ve taken the time to create something that is unique to that person.

Especially with current events and social distancing, personalised items have become a huge part of how people have stayed connected. Although a quick text or phone call can do the job to let someone know you’re thinking of them, people in lockdown have gone that extra mile to create a more personalised experience.

Most things we interact with day-today are personalised, without us even realising. Physical items aside, if you look close enough you’ll see our digital world has been personalised just for us. From the products we should buy to recommended TV shows and music.

They can be gifted for any occasion or season

Both personalised and corporate gifts are available all year-round and for any occasion you can possibly think of, whether for a pet’s birthday, passed exam or just because! People love receiving something personal.

Some personalised merchandise are seasonal and become synonymous with a time of year, take a look at the infamous ‘Love Island Water Bottle’ which became an instant hit among viewers who wanted their own personalised reusable water bottle, some might say it was more of an accessory that an item of use.

We want what others don’t

Promotional Box of 7 Artisan ChocolatesThe thought of owning something that someone else doesn’t have can be a nice feeling, as it shows our individuality and how our choices and style are unique from other people.

Having something personalised to us can also make an item feel more luxurious and many brands have adapted and evolved some of their shopping systems in order to create this as not only does it provide the customer with a unique item but it also goes back to connection building and improving on the relationship.

Traditionally items are personalised with the recipient’s name but as personalised gifts have changed over the years, there is a huge range of personalisation options, from special dates to memorable songs to even coordinates of a particular location, there is always a way to make something unique and personalised to an individual.

Why this is good for business

If you combine all of these points, it’s clear to see that, personalised gifts strengthen relationships in both trust and longevity. If you can’t think of a reason to send a client a personalised gift, do it anyway! It’s the thought that counts remember.