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6 Benefits of Gifting Promotional Products

Published: 28 January 2019

Whether you want to reward employees for their continued hard work, entice prospective business associates or simply get customers to interact with your brand, promotional corporate gifts are the perfect marketing platform for both small and large businesses alike.

There are a number of different benefits of gifting promotional products, from increased brand awareness to strengthening B2B relationships to cost effectiveness, and today we will be taking a look at the 3 benefits of the key marketing method.

What is Promotional Product Gifting?

Promotional product gifting is the literal act of gifting a promotional product to a potential customer, staff member or client. Promotional products have grown in popularity in recent years due to how effective it can be, from growing your brand reputation to increasing sales and relationships.

Gifting promotional products can be extremely effective for businesses as they’re also cost-effective ways or promoting your brand portraying a positive image of your business, enticing potential business opportunities and consumers.

It can boost brand awareness

Brand awareness is a key factor in the success of any business, and promotional products do a great job of boosting brand awareness by creating a positive image of your company and exposing customers to your logo, products and services.

The more customers and clients see your brand, the more familiar they become with it – so when they’re ready to make a purchase, they’ll think back to all the times they saw your business being promoted and Promotional Gingerbread Cookiecome straight to your business. Practical promotional products will make their way into the homes of your customers and continue to draw attention back to your brand time and time again.

It can help increase sales!

An obvious advantage of gifting promotional products is an increase in sales. If you’re gifting promotional products that relate back your business and its services or products, it will provide the opportunity to entice the person you’re gifting to, to checkout your business, whether it be online or in person.

Gifting promotional products is a fantastic way to make a great first impression, which we all know can make the difference depending on if you’re targeting B2C or B2B audiences.

Promotional products strengthen customer relationships

Promotional confectionery, which has proven itself as a key marketing method for all businesses, can help to build and strengthen relationships with both prospective business associates and employees alike.

Whether you’re looking to secure a big business deal or show your appreciation to members of staff, luxury chocolates and tempting biscuits branded with your logo draw attention to your brand. Employees will feel valued, and associates will feel as if you’re making an effort to develop a strong working relationship when supplying them with tasty treats. Oh, and chocolate is proven to be a mood booster – so choosing the right chocolatey gift will keep everyone happy.

After all, who doesn’t love a sweet treat?

It can be a cost effective marketing strategy

Everyone loves getting things for free, but business owners often worry about their profit margins and the burning hole that marketing efforts can leave – but fear not, as promotional products are one of the most cost-effective marketing methods you can use. You don’t have to splash the cash time and time again when advertising as promotional products only need to make their way into the lives of customers once to make a difference.

Promotional confectionery, among its many other benefits, is one of the most cost-effective forms of promotional marketing, and when broLogo Cookieught in bulk can have a seriously positive impact on marketing budgets.

97% of recipients keep corporate products gifted to them, making promotional advertising the perfect platform for businesses to communicate with customers, win business and build the meaningful and lasting relationships which are crucial to the long-term success of an organisation. Unlike traditional online and offline marketing efforts that often fail to grab the attention of customers, promotional advertising guarantees to deliver results time and time again.

Whatever type of promotional product you choose, your business is sure to reap the benefits of promotional advertising.

It can help to increase brand loyalty

Sometimes a little gift promoting your business can impact the way a customer views your business. If you can showcase a high-quality product from your business that is branded, customers are more than likely to associate your brand with the quality of the promotional product you’ve gifted them.

Loyal customers are a big asset to many companies, as they’re more likely to visit the business again and repeat transactions. Most customers that are given gifts from a company will appreciate the gesture, which will often create a loyal bond between them and the business.

Promotional gifting can help increase referrals

We’ve all experienced it, were we’ve bought a new product or service and cannot wait to tell our friends and family about it, because it’s actually served its purpose. Promotional gifting can have a similar impact. When we feel good about something, we naturally want to talk about it.

Although promotional gifting involves the customer to voluntarily accept the gift, certain types of corporate gifting such as confectionery, will help boost their happy hormones, and in turn they’re more likely to refer you to other potential customers and businesses.

With that in mind, if you generate referrals through gifting promotional products, it can lead to an increase in sales too – win, win!

Start gifting promotional confectionery today!

If you would like to find out more about our promotional product range, browse our selection of personalised confectionery or contact our team who are happy to answer any of your questions!